Why use visuals to support my technical arguments?
Studies consistently confirm that visually reinforced presentations are easier to understand and remember. The complexity, minute scale, and spatial nature of life science technologies present special conceptual challenges to audiences. These are obstacles that verbal explanations alone may not overcome:
“Presenters who used visuals were 43% more persuasive
than presenters who did not use visuals.” Univ. of Minn/3M Study
What are the advantages of using 2D & 3D animations?
Animations offer several major advantages over illustrations and other courtroom exhibits:
- Increases audience retention -- a movie is easier to remember than a slide show.
- Provides continuity, avoiding misinterpretation -- 2D & 3D animation fills in the transitions from one step to the next, helping ensure that your audience is interpreting the entire process correctly.
- Conceptual clarity - 2D & 3D animations are ideal for explaining spatial and/or time-dependent processes, as well as highly technical and detailed technologies. In particular, 3D animations take the guess work out of interpreting complex drawings and morphologies. Objects can be rotated and/or sliced for clarity.
Can an in-house or freelance graphic artist deliver the same results?
Developing effective technical tutorials that will withstand scrutiny requires an advanced understanding of complex technologies and multimedia education -- a foundation that most graphic artists and visual support firms lack.
BioStudio began life creating the visual tutorials that accompany leading college biology textbooks (i.e. available to students on sleeve CD-ROMs or publisher web sites). Our specialty is reducing complex science into digestible visual narratives, for audiences of all levels and attention spans -- understandable tutorials that routinely stand up to the toughest scientific scrutiny. By necessity, our team consists of accomplished engineers, Ph.D. biologists, multimedia educators, and digital artists.
This skill and experience also enables us to correctly balance educational effectiveness with graphic design elements. Promoting successful communication with your audience is always our first priority. We analyze the case material, review the relevant literature, and collaborate with your team to develop an effective visual strategy.
Some of our attorneys are also engineers and Ph.D. biologists. Don't we already have the expertise you offer?
In addition to a command of the technology, developing successful litigation animations requires a thorough understanding of multimedia education, courtroom presentation technologies, and digital production. Our clients have found that where results mattered, it wasn't practical or efficient to try to replicate BioStudio's combination of expertise and experience.
Are you able to provide on-site support?
Yes. Our team is geographically distributed, and we routinely provide on-site support to clients on a nationwide basis. While we are always available for in-person meetings, our experience has demonstrated that well over 90% of litigation animation and still graphics preparation can be handled efficiently via email, fax, and phone conferencing. Our job is to offload your team of laborious graphics production tasks while tailoring our services to your specific needs.
